Campaigns

I've managed numerous sponsored and retargeting campaigns that have achieved clickthrough rates of up to .8% and conversion rates of over 10%. These were combined with dynamic web forms and automated, customized responses to deliver the right content to respondents.

Overall, campaigns have led to $5M ARR in marketing-qualified leads on a $3M ARR business.

website development

I helped transition Virdee from its first website to its second, which was live from 2021 to 2024. Lots was accomplished during v2 with the number of pages growing and tracking, dynamic forms, and video content being added.

Early 2025 saw a wholesale update of the website through a professional agency that provided a more polished look.

tradeshows

Tradeshows are expensive. I organized dozens of tradeshow participations at a fraction of the price it would normally cost by rolling my sleeves up and building booths myself when needed. By creating a booth-in-a-box concept, the sales team was able to attend shows with 10'x10' booths with nothing more than a large Pelican case. 

video content

Engaging video content is critical. From a budget demo video using a single white-background stage to a higher-end production shot at a hotel, I've been through it all. I taught myself how to use video-editing tools so that progress would not stop in the face of limited budgets.